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Legion. An amalgamated journal.

Targeted voting

In what has to be amongst the most brilliant demographic-targeting operations ever, I just ran across a Web advertisement for Barack Obama on SparkNotes1. There’s a certain amount of cynicism to be found in that, I guess, but, hey, they know their market. What worries me is that it seems to be negatively self-selecting—SparkNotes isn’t exactly the hangout for the sort of people who have their act together enough to fill out a ballot.

1 Google took me there accidentally; I actually read books. Promise.

Garrett Dash Nelson

February 27th, 2008 at 6:06 pm

But perhaps you disagree

No responses so far

The room is, as yet, filled with smoke and apprehension.